About us

About AB Group Online

Every engagement is led by a partner with operating experience in industry. We keep the firm small, so the people in the proposal are the same people who do the work.

Our team

Our team

AK

Alex Kim

Managing Partner

Former COO of a $400M consumer goods group. Leads growth strategy and pricing engagements.

RM

Riley Moreau

Partner, Transformation

15 years in operating model design and post-merger integration across logistics and manufacturing.

JO

Jordan Okafor

Partner, Advisory

Executive coach and former divisional CEO. Runs our embedded leadership and PMO practice.

SP

Sam Patel

Principal, Analytics

Responsible for market models, pricing analytics, and performance tracking across our engagements.

Our principles

How we work

Straight answers

We share difficult conclusions early in the project, not at the end.

Measurable recommendations

Every recommendation includes a responsible owner, a deadline, and a measurable target.

Fixed scopes

Projects have a defined scope, a defined end, and a handover plan.

Shared risk

Where it makes sense, part of our fee is tied to the agreed outcomes.

Track record

Milestones since 2019

  • 2019 - Firm founded

    Founded by three former industry executives.

  • 2021 - First turnaround

    A regional logistics group returned to profitability in 11 months. The approach became the basis of our operating-model work.

  • 2023 - 50th engagement

    The firm added a dedicated pricing analytics practice.

  • 2025 - 38% margin story

    A consumer goods client reached its highest margin to date, 18 months after the joint program began.

  • 2026 - Today

    120+ engagements across 14 industries, with 92% of clients returning or referring.

Selected outcomes

- +38% operating margin, consumer goods (18 months)

- Break-even to 8% EBIT, regional logistics (11 months)

- 1 market entered instead of 3, B2B software - now segment leader

- €12M cost program delivered at 104% of target, manufacturing

Ask us for references

Talk to us about your project.

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